Worn Creative
AN AGENCY LED BY FEARLESS WOMEN
Kaíno Coconut Oil
Marrying food and beauty in packaging design
When the founder of Kaino came to us, she had a vision and a process for oil purification. We created a name, visual identity, brand strategy, packaging design, ecommerce website, photography, video and social media content to take the product from idea to reality.
Worn Creative built a custom e-commerce solution for Kaino using Lemonstand and connected it to Kaino's fullfillment center API. We also produced all of the content on the site including copy, photography, and video. Our team flew to the Dominican Republic to shoot product images of the packaging on location.
Worn designed Kaino's coconut oil and coconut flour packaging. Our challenge was to create packaging that stood out among all of the coconut oil competitors and conveyed the products use as a food product but also as a versatile beauty and multi-purpose product.
Our team flew to the Dominican Republic to shoot a brand video featuring MLB Major League All Star Pedro Martinez, touring the Kaino factory in his home country the Dominican Republic. Our team produced, directed, and edited the video to feature on Kaino's website.
&pizza
Turning &pizza into a badass lifestyle
Since their very first store in 2011, Worn worked with &pizza to produce photography, video, design, and social media content to take the brand from local pizza shop to a full on lifestyle. Two years later, we've helped them open 7 new stores and blow away their competition.
Worn lead &pizza's social media strategy and community management, increasing &pizza's social media following by a total of 60%. Our team created all of the content for &pizza's social media channels and managed all customer engagement.
Worn directed, shot and edited a video for &pizza's #andcharity program featuring the men of Gallaudet's All Deaf rugby team.
JRINK
Healthy convenience in a bottle.
JRINK hired Worn Creative to take the juice brand's visual identity from startup to grown up. We polished their existing logo, designed a brand new graphic, and designed new marketing materials from menus, a reboot guide, postcards, and stickers to a fully customized delivery bicycle complete with branded umbrella.
Worn designed and produced a fully customized delivery bike and monogrammed umbrella for JRINK's home delivery program and events.
W Hotels
Video production for W Hotels
“The energy your team brought was so professional, welcoming, and just simply amazing. I could not have pictured doing this project with anyone else.”
Planned Parenthood
Kissing Campaign
Worn Creative cast and styled a nation-wide ad campaign for the non-profit Planned Parenthood targeted to same sex and interracial couples, positioning PP as a welcoming health resource for all. The campaign images ran in national ads in print and online and were used in over 700 Planned Parenthood affiliates nation-wide.
Education First
Educating Students in 60 Countries Globally
Worn produced a two city photo shoot in Chicago and Washington, DC for Zurich-based Education First's 2015 marketing materials. The guides are distributed to 60 countries around the world in Asia, Europe, Latin America, and the Middle East and translated to 30 languages.
