Worn is a mission-based creative agency that empowers women to lead.
Worn Directed and Produced a Spot for the First Lady's "Let's Move" Campaign.
Worn directed and produced a video spot for First Lady Michelle Obama's "Let's Move" #ActiveSchools campaign promoting physical activity for students to stay healthy.
The Partnership for a Healthier America presented Worn with a challenge - to get parents to involve their kids' schools in the Let's Move Active Schools program and the benefits of physical activity for kids' brains and focus in school.
Worn's approach was to create a satire of the typical day at a boring desk job and how workers could suddenly become more focused and motivated if only they had an "Adult Recess."
Worn presented the concept, cast the actors, directed, and produced the shoot in New York City and Brooklyn.
Soupergirl E-Commerce & Branding
Soupergirl hired Worn to redesign the company’s brand and prepare it to expand to supermarkets across the country. Worn redesigned the company’s namesake character “Soupergirl!”, the brand’s visual identity, and designed and developed a customized ecommerce solution bringing the three branches of the business, retail, delivery, and wholesale, under a single platform. With advanced reporting capabilities, the site vastly simplifies the day to day operations of the business, so they can focus on what they're best at - making incredible soup!
It was very important to maintain a home-cooked feel to the entire website from the photos to the design. Other food brand websites we've seen can easily feel cold or corporate, so with Soupergirl's brand ethos being "saving the world one bowl of soup at a time," the site had to feel relatable.
Worn refreshed Soupergirl's branding by re-illustrating the original Soupergirl character, giving her a more modern, detailed look. The team completely redesigned the company's word mark and fonts keeping the superhero vibe and adding bright colors that are reminiscent of fresh vegetables.
Worn shot original food photography for the Soupergirl website bringing in our team of photographers and food stylists to create scenes with fresh ingredients and Soupergirl's famous soups.
Transforming a non-profit into a lifestyle brand.
Brooklyn-based non-profit STOKED empowers at risk youth by teaching them to surf, skate and snowboard. When we met STOKED, our challenge was to convery right voice and tone on their website and marketing materials that was authentic to their mission. Worn worked with STOKED to rewrite the company voice, including the company story, and redesigned and developed the STOKED website to convey the lifestyle of the organization and their passion for sports and the outdoors. The site was built fully responsive on Wordpress with a video banner on the homepage and Worn wrote the majority of the content on the site.
Photography by Emily Winiker
We branded the purest coconut oil on the planet.
When the founder of Kaino came to us, she had a vision and a process for oil purification. We created a name, visual identity, brand strategy, packaging design, ecommerce website, photography, video and social media content to take the product from idea to reality.
Worn Creative built a custom e-commerce solution for Kaino using Lemonstand and connected it to Kaino's fullfillment center API. We also produced all of the content on the site including copy, photography, and video. Our team flew to the Dominican Republic to shoot product images of the packaging on location.
Worn designed Kaino's coconut oil and coconut flour packaging. Our challenge was to create packaging that stood out among all of the coconut oil competitors and conveyed the products use as a food product but also as a versatile beauty and multi-purpose product.
Our team flew to the Dominican Republic to shoot a brand video featuring MLB Major League All Star Pedro Martinez, touring the Kaino factory in his home country the Dominican Republic. Our team produced, directed, and edited the video to feature on Kaino's website.
&pizza redefines fast casual through cutting edge content.
Worn directed, shot and edited a video for &pizza's #andcharity program featuring the men of Gallaudet's All Deaf rugby team.
Transforming JRINK from startup to star.
JRINK hired Worn Creative to take the juice brand's visual identity from startup to grown up. We polished their existing logo, designed a brand new graphic, and designed new marketing materials from menus, a reboot guide, postcards, and stickers to a fully customized delivery bicycle complete with branded umbrella.
Worn designed and produced a fully customized delivery bike and monogrammed umbrella for JRINK's home delivery program and events.
The U.S. Chamber of Commerce Foundation challenged Worn to rebrand their campaign to promote high standards by redesigning the campaign's visual identity and designing and developing a new website that allows business owners and parents to stay updated on changes to education throughout the country.
Worn designed a new logo for Achievingtomorrow.org that represents how high education standards prepare students for the jobs they'll encounter in a rapidly changing economy and workforce. We also produced an animated version of the logo to be featured on video content on the website.
The Worn team completely redesigned the AchievingTomorrow.org website that includes animated data, integrated videos, an interactive state by state map that includes data on seven different categories for the public to stay informed, as well as an interactive Myths vs. Facts page to eliminate confusion on the background of the state standards themselves.
Finally, Worn designed a social media advertising campaign to promote the new website including designing the content, writing copy, and designing a plan to be executed through Facebook advertising. Worn planned the campaign, managed the daily ad spend, optimized the content, and delivered weekly reports on the results of the campaign.
Worn produces video content for W Hotel's Worldwide You Tube Channel.
Planned Parenthood: The Kissing Campaign
Worn cast and styled a nation-wide ad campaign for the non-profit Planned Parenthood targeted to same sex and interracial couples, positioning PP as a welcoming health resource for all. The campaign images ran in national ads in print and online and were used in over 700 Planned Parenthood affiliates nation-wide.