Goodwill Holiday Pop-up Shop

Worn Creative was hired by Goodwill to create and implement a marketing strategy  for the Goodwill Holiday Pop-up shop in a partnership with Pepco and Gensler. Worn Creative styled, cast, and produced a photography campaign featuring clothing handpicked by Worn Creative stylists from Goodwill stores to showcase how secondhand clothing can look as great as brand new pieces. Worn Creative promoted the three-day event to its network of fans across D.C helping Goodwill to raise thousands of dollars for its employment programs