Worn Produces Spot for Michelle Obama's "Let's Move!" Campaign

This Spring, Worn directed and produced a video spot for First Lady Michelle Obama's Let's Move! campaign promoting physical activity for students to stay healthy. 

The Partnership for a Healthier America presented us with a challenge - to get parents to involve their kids' schools in the Let's Move Active Schools program and the benefits of physical activity for kids' brains and focus in school. The truth is, active kids do better. 

Worn's approach was to create a satire of the typical, boring day at a boring desk job and how workers could suddenly become more focused and motivated if only they had an "Adult Recess." 

Worn presented the concept, cast the actors, directed, and produced the shoot in New York City and Brooklyn. 

Director - Tucker Bliss
Producer - William Crouse
Creative Director - Nicole Aguirre
Creative Producer - Carolyn Rush