Bringing the "Art of Cooking with Parchment" online.
The PaperChef team challenged Worn to re-envision their brand online, for both their English-speaking and French Canadian audiences by focusing on what makes PaperChef unique--their rooted commitment to community and the environment. Visit the new website at PaperChef.com.
Worn took PaperChef's original brand elements and took them to the next level by creating a new environment around the logo, brand colors, and product boxes by emphasizing a new, natural type of imagery that let's the glory of the food created with PaperChef parchment shine through.
On the completely revamped PaperChef website, users can now explore what it means to use PaperChef products, with everything from their commitment to sustainability to the close-knit team. Users can also explore the entire product line and find recipes to make, while soon being able to purchase bundles through a Shopify integration. Last but not least, PaperChef website visitors can view the website in their language of choice, toggling between complete French and English translations.