Reinventing the Washington Marriott Georgetown

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We worked closely with the team on the ground at the hotel, along with the Marriott brand communication team to develop a new direction for hotel focused on embodying the spirit of innovation that the Marriott brand puts forth in a way that pays homage and connects with the D.C. community.

Following the brand’s main vision for the spirit of innovation, the team rolled out features and technology that will change the way that we travel. From keyless entry, an elite concierge service to a fitness facility that incorporates video classes we saw that it was not just an interior redesign, the brand was making conscious shifts to truly enhance the physical experience of traveling.

Our project included:

  • One year of brand strategy support around the hotel’s positioning, messaging, partnerships and brand communication

  • Strategy, naming, messaging, branding and menu design for the new restaurant concept: The Visiteur

  • Ongoing social media content creation and management