Allswell - Bringing a game-changing home brand to life

Allswell challenged Worn to design a new mattress and home brand positioned to stand out in a market filled with direct to consumer mattresses. We envisioned a new type of online experience that focused on interior design inspiration and the ability to shop everything you need for your bed, in one place, from a luxurious mattress to bedding essentials and beautiful pillows and throws.

Worn designed the Allswell brand from the ground up and worked in partnership with Simplistic to develop a robust ecommerce backend.

Allswell launched in February 2018 to rave reviews from the New York Times, Domino, Real Simple, and Pop Sugar, to name a few. 

What we did: 

  • Brand Strategy, Naming, Brand Voice, Product Design, Packaging Design, User Experience Design, Web Design, Web Development, Product Photography

 Allswell mattress bedding branding agency

 Worn worked with Bumble to tell the stories of four inspiring women who have made history. 

The Bumble story starts with one brave woman, Whitney Wolfe, who was sick of dating apps targeted to men. She knew there was another way and set out to prove that women would make the first move. 250 million first moves later, Bumble is celebrating International Women's Day and the women in the world who have made the first move, and made history

Worn worked with Bumble to tell the stories of Aly Raisman, the first American to win Olympic Gold on floor, Barbara Corcoran, the first woman to start a realty firm in New York City (and sell it for $66M), Sophia Danenberg, the first African American woman to climb Mt. Everest, and Kelsea Ballerini, the first female country artist to have three consecutive #1s. 

Worn cast the campaign, directed the women on set, crafted the strategy around each woman’s interview and worked with All Good Things in the editing room to perfect the final videos. 

Casting: Worn
Directing: Tucker Bliss
Co-Directing: Worn
Producer: William Crouse
Director of Photography: Mikey Van Beuren

Production Team: Jayne Roberts, Robbie Cline, Jack Foster, Ian Mayer, Worn

 Worn created a compelling mini documentary of real stories about men's struggles with fatherhood.

When Promudo chose Worn to produce this video campaign, we saw it as an incredible opportunity to carry out our mission of empowering women, by working on a campaign to support men in being better fathers. 

Worn cast, produced and directed this video exposing an honest look at what fatherhood is like today in America. Five real fathers and their families tell their stories on camera. We carefully crafted each question to bring to light the hidden truths of being a father, and emotional storytelling came naturally.

Watch the final video below which will debut on June 14th at the State of America's Father's Summit and follow the conversation at #AmericasDads.

The Beeck Center for Social Impact and Innovation at Georgetown gets a website makeover on par with their innovative work. 

The Beeck Center for Social Impact and Innovation at Georgetown University, headed by Senior Advisor to President Obama Sonal Shah, hired Worn to re-envision the Beeck Center website and bring it to life through dynamic design, imagery, animation, and video.

Worn redesigned the website, and restructured the U/X experience, combining content from two prior websites. We also selected and edited all photography content, photographed the staff for their team page, and finally, developed the complete website on Wordpress. 

Worn brought SUNDAY to life from branding to ecommerce.

The Sunday team came to Worn with a vision for a new way to buy sheets. Worn brought the company to life by designing their branding and expanding it across every touch point of the customer experience. 

Our work included: naming, branding, messaging, packaging design, web design & development, photography, social media content creation, Facebook ads, and banner ads. 

 Sunday sheets website design and development
 Sunday sheets photography window
 Sunday photograph sheets legs
 sunday sheets packaging shipping box

PiperWai natural deodorant gets a new look. 

Fresh off the heels of their success on Shark Tank, PiperWai founders Sarah Ribner and Jess Edelstein hired Worn to revamp their existing website and give it a fresh look in time for the release of their next product. Worn redesigned each page, created new graphics, shot original photography for the site and wrote new messaging to tell the PiperWai story.

Since it's funding on Shark Tank, PiperWai has been flying off the shelves of retailers and online. Worn is proud to have worked with these incredibly talented entrepreneurs to help take their company to the next level. 

Worn Directed and Produced a Spot for the First Lady's "Let's Move" Campaign.

Worn directed and produced a video spot for First Lady Michelle Obama's "Let's Move" #ActiveSchools campaign promoting physical activity for students to stay healthy. 

The Partnership for a Healthier America presented Worn with a challenge - to get parents to involve their kids' schools in the Let's Move Active Schools program and the benefits of physical activity for kids' brains and focus in school.

Read Michelle Obama's take on her campaigns, including Let's Move! 
FLOTUS looks back on her campaigns to encourage smart lifestyle choices. 

Worn's approach was to create a satire of the typical day at a boring desk job and how workers could suddenly become more focused and motivated if only they had an "Adult Recess." 

Worn presented the concept, cast the actors, directed, and produced the shoot in New York City and Brooklyn.

Soupergirl E-Commerce & Branding

Soupergirl hired Worn to redesign the company’s brand and prepare it to expand to supermarkets across the country. Worn redesigned the company’s namesake character “Soupergirl!”, the brand’s visual identity, and designed and developed a customized ecommerce solution bringing the three branches of the business, retail, delivery, and wholesale, under a single platform. With advanced reporting capabilities, the site vastly simplifies the day to day operations of the business, so they can focus on what they're best at - making incredible soup!

It was very important to maintain a home-cooked feel to the entire website from the photos to the design. Other food brand websites we've seen can easily feel cold or corporate, so with Soupergirl's brand ethos being "saving the world one bowl of soup at a time," the site had to feel relatable. 

 soupergirl website design mobile
 Soupergirl branding logo design

Worn refreshed Soupergirl's branding by re-illustrating the original Soupergirl character, giving her a more modern, detailed look. The team completely redesigned the company's word mark and fonts keeping the superhero vibe and adding bright colors that are reminiscent of fresh vegetables. 

  Soupergirl food photography website design

Worn shot original food photography for the Soupergirl website bringing in our team of photographers and food stylists to create scenes with fresh ingredients and Soupergirl's famous soups. 

Transforming a non-profit into a lifestyle brand. 

Brooklyn-based non-profit STOKED empowers at risk youth by teaching them to surf, skate and snowboard. When we met STOKED, our challenge was to convey right voice and tone on their website and marketing materials that was authentic to their mission. Worn worked with STOKED to rewrite the company voice, including the company story, and redesigned and developed the STOKED website to convey the lifestyle of the organization and their passion for sports and the outdoors. The site was built fully responsive on Wordpress with a video banner on the homepage and Worn wrote the majority of the content on the site.

Photography by Emily Winiker

 stoked web design team page

We branded the purest coconut oil on the planet.

When the founder of Kaino came to us, she had a vision and a process for oil purification. We created a name, visual identity, brand strategy, packaging design, ecommerce website, photography, video and social media content to take the product from idea to reality. 


 Coconut oil packaging design
 Coconut oil website design web development

Worn Creative built a custom e-commerce solution for Kaino using Lemonstand and connected it to Kaino's fullfillment center API. We also produced all of the content on the site including copy, photography, and video. Our team flew to the Dominican Republic to shoot product images of the packaging on location. 

 Coconut oil packaging design
  Coconut oil logo branding

Worn designed Kaino's coconut oil and coconut flour packaging. Our challenge was to create packaging that stood out among all of the coconut oil competitors and conveyed the products use as a food product but also as a versatile beauty and multi-purpose product. 

 Pedro Martinez coconut oil dominican republic

Our team flew to the Dominican Republic to shoot a brand video featuring MLB Major League All Star Pedro Martinez, touring the Kaino factory in his home country the Dominican Republic. Our team produced, directed, and edited the video to feature on Kaino's website. 

&pizza redefines fast casual through cutting edge content.

Since their very first store in 2011, Worn worked with &pizza to produce photography, video, design, and social media content to take the brand from local pizza shop to a full on lifestyle. Two years later, we've helped them open 7 new stores and blow away their competition.


Worn lead &pizza's social media strategy and community management, increasing &pizza's social media following by a total of 60%. Our team created all of the content for &pizza's social media channels and managed all customer engagement. 

  &pizza packaging design soda cups
 &pizza pizza food photography

Worn directed, shot and edited a video for &pizza's #andcharity program featuring the men of Gallaudet's All Deaf rugby team. 

Transforming JRINK from startup to star. 

JRINK hired Worn Creative to take the juice brand's visual identity from startup to grown up. We polished their existing logo, designed a brand new graphic, and designed new marketing materials from menus, a reboot guide, postcards, and stickers to a fully customized delivery bicycle complete with branded umbrella. 

Read our blog post about the process of branding JRINK. 

 JRINK juicery location
 JRINK juicery tee shirt design
 JRINK juicery logo design branding
 JRINK Juicery juice delivery bike design

Worn designed and produced a fully customized delivery bike and monogrammed umbrella for JRINK's home delivery program and events.

The U.S. Chamber of Commerce Foundation challenged Worn to rebrand their campaign to promote high standards by redesigning the campaign's visual identity and designing and developing a new website that allows business owners and parents to stay updated on changes to education throughout the country. 

 achieving tomorrow logo design

Worn designed a new logo for that represents how high education standards prepare students for the jobs they'll encounter in a rapidly changing economy and workforce. We also produced an animated version of the logo to be featured on video content on the website. 

The Worn team completely redesigned the website that includes animated data, integrated videos, an interactive state by state map that includes data on seven different categories for the public to stay informed, as well as an interactive Myths vs. Facts page to eliminate confusion on the background of the state standards themselves. 


Finally, Worn designed a social media advertising campaign to promote the new website including designing the content, writing copy, and designing a plan to be executed through Facebook advertising. Worn planned the campaign, managed the daily ad spend, optimized the content, and delivered weekly reports on the results of the campaign. 

 achieving tomorrow education social media content
 achieving tomorrow education social media content girl beaker science
 achieving tomorrow education social media content graduation
 achieving tomorrow education social media content school class

Worn produces video content for W Hotel's Worldwide You Tube Channel

Our video production team has produced 10+ videos for W Hotel Washington over the past year ranging from celebrity fashion appearances to global music acts playing intimate concerts in the Presidential Suite. 

Watch all of our W Hotels videos here

The energy your team brought was so professional, welcoming, and just simply amazing. I could not have pictured doing this project with anyone else.
— Zineb Tourougui, W Hotel Insider

Planned Parenthood: The Kissing Campaign

Worn cast and styled a nation-wide ad campaign for the non-profit Planned Parenthood targeted to same sex and interracial couples, positioning PP as a welcoming health resource for all. The campaign images ran in national ads in print and online and were used in over 700 Planned Parenthood affiliates nation-wide.

 Planned Parenthood kissing campaign photography hug
  Planned Parenthood kissing campaign photography

Worn produced a two city photo shoot in Chicago and Washington, DC for Zurich-based Education First's 2015 marketing materials. The guides are distributed to 60 countries around the world in Asia, Europe, Latin America, and the Middle East and translated to 30 languages. 

 EF Education first photography campaign chicago students theater
  EF Education first student catalog design
  EF Education first student catalog photography
  EF Education first student catalog photography
  EF Education first student catalog photography
  EF Education first photography campaign chicago student skyline dorm
 washington monument photography campaign education first
  EF Education first chicago photography campaign student   selfie downtown

Sisters and co-founders Rosy and Donna Kalife of Surprise Ride, as seen on Shark Tank, hired Worn to concept and produce a fresh look for their Facebook ads featuring custom photography.


Bringing the "Art of Cooking with Parchment" online.


The PaperChef team challenged Worn to re-envision their brand online, for both their English-speaking and French Canadian audiences by focusing on what makes PaperChef unique--their rooted commitment to community and the environment. Visit the new website at

Worn took PaperChef's original brand elements and took them to the next level by creating a new environment around the logo, brand colors, and product boxes by emphasizing a new, natural type of imagery that let's the glory of the food created with PaperChef parchment shine through. 

On the completely revamped PaperChef website, users can now explore what it means to use PaperChef products, with everything from their commitment to sustainability to the close-knit team. Users can also explore the entire product line and find recipes to make, while soon being able to purchase bundles through a Shopify integration. Last but not least, PaperChef website visitors can view the website in their language of choice, toggling between complete French and English translations.

paperchef 1.png

Stop shying away from the f-word. Fertility.

After going through her own unique fertility journey, FertileGirl founder Allison Kasirer recruited Worn to help bring her brand and first product line to life.

Beginning with the logo, we took the FertileGirl brand name and developed a versatile mark that would be adaptable to all mediums--from web to physical products. We did this by conducting a series of one-on-one interviews with diverse member of the target audience, and synthesizing their responses into one cohesive creative direction. The information we gathered from the interview-style focus groups also helped us develop a strong brand tone and voice that was translated into messaging that gives women who are trying to conceive confidence and honesty during a sometimes difficult time.

Once we had a solid brand foundation in place, we moved on to developing the packaging for the superfood bar--a nutrition bar packed with superfoods especially for women trying to conceive. Focused around a central pattern, the bar was created to be one that will stand out on the shelves. You can now purchase a box of FertileGirl superfoods bar on their website,


Reinventing the Washington Marriott Georgetown


We worked closely with the team on the ground at the hotel, along with the Marriott brand communication team to develop a new direction for hotel focused on embodying the spirit of innovation that the Marriott brand puts forth in a way that pays homage and connects with the D.C. community.

Following the brand’s main vision for the spirit of innovation, the team rolled out features and technology that will change the way that we travel. From keyless entry, an elite concierge service to a fitness facility that incorporates video classes we saw that it was not just an interior redesign, the brand was making conscious shifts to truly enhance the physical experience of traveling.

Our project included:

  • One year of brand strategy support around the hotel’s positioning, messaging, partnerships and brand communication

  • Strategy, naming, messaging, branding and menu design for the new restaurant concept: The Visiteur

  • Ongoing social media content creation and management