Allswell - Bringing a game-changing home brand to life
Allswell challenged Worn to design a new mattress and home brand positioned to stand out in a market filled with direct to consumer mattresses. We envisioned a new type of online experience that focused on interior design inspiration and the ability to shop everything you need for your bed, in one place, from a luxurious mattress to bedding essentials and beautiful pillows and throws.
Worn designed the Allswell brand from the ground up and worked in partnership with Simplistic to develop a robust ecommerce backend.
What we did:
Brand Strategy, Naming, Brand Voice, Product Design, Packaging Design, User Experience Design, Web Design, Web Development, Product Photography